Sorbet Success
Throughout South Africa many salons have had dreams of launching either a breakthrough loyalty scheme or a successful franchise operation. However, there have been very few that have made a significant impact in either of these areas let alone both.
With 40 stores throughout major centres in South Africa and over 60000 loyalty members (and counting) in just 7 years, it can hardly be disputed that Sorbet is the market leader in both franchising and loyalty (amongst other things) in South Africa’s beauty industry.
Sorbet has managed to gain recognition not only amongst the public (even many of those who do not even frequent beauty salons) but also amongst their peers as many a salon group aspires to follow in their footsteps. Even non-salon publications like Entrepreneur and Success magazines have recognised Sorbet’s success with feature articles focussing on the growth of the Sorbet brand.
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Choosing the right Management Software
/in Articles, Professional Beauty /by Karl MarkwaldAs I write this article I am working on the assumption that I do not have to convince you that using a software management system is more beneficial than using a manual system. Anyone intent on driving their business forward successfully into the future will realise the need for information systems in order to achieve this.
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Seamless integration
/in Articles, Professional Beauty /by Karl MarkwaldIn my opinion seamless integration of business management processes is critical in improving salon and spa competitiveness. What this equates to in salon and spa management software terms is having one system that can handle as many of your business processes as possible.
Seamless integration will save time because you get rid of duplicating entries into multiple systems and also eradicate manual intervention between systems. It will also improve results because the data is all in one place and can be accessed and harnessed with more power and control.
Seamless integration will also reduce mistakes because the data will be “handled” less by humans in its journey through your system.
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ESP and Sorbet
/in Articles, Professional Beauty /by Karl MarkwaldSorbet Success
Throughout South Africa many salons have had dreams of launching either a breakthrough loyalty scheme or a successful franchise operation. However, there have been very few that have made a significant impact in either of these areas let alone both.
With 40 stores throughout major centres in South Africa and over 60000 loyalty members (and counting) in just 7 years, it can hardly be disputed that Sorbet is the market leader in both franchising and loyalty (amongst other things) in South Africa’s beauty industry.
Sorbet has managed to gain recognition not only amongst the public (even many of those who do not even frequent beauty salons) but also amongst their peers as many a salon group aspires to follow in their footsteps. Even non-salon publications like Entrepreneur and Success magazines have recognised Sorbet’s success with feature articles focussing on the growth of the Sorbet brand.
Read more
Outsourcing
/in Articles, Professional Beauty /by Karl MarkwaldWhen does it pay you to pay someone else?
Have you ever tried to self-diagnose a medical ailment using Google? Well I am sad to say that I have made this very unfortunate mistake. I thought that I would save myself the inconvenience and cost of visiting the doctor by taking matters into my own hands. At the very least I would know as much as he would about the possible causes of my symptoms and I may even be able to offer some valuable insight as to what my diagnosis should be.
Before I began my research I generally felt ok (apart from my symptoms) but the more I researched the more concerned I became. Eventually I found myself in a state of panic as I learned I had only short time to live and I should go to the emergency room immediately as most of my symptoms lead to heart attacks, strokes and many other ailments that would require chronic medication for the rest of my life! I even began to experience new symptoms as a result of the panic that had now set in. I even found myself investigating new web sites about panic attacks!
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