Mobile Transacting

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About a year ago I wrote an article called “To App or not to App?” As the title suggests it was a look at whether salons should have their own mobile app. In asking this question we discovered that apps can and should be used by salons but this did not necessarily mean that you needed to run out and pay someone to build you your own app. Rather we recognised that there are many different types of apps that solve different types of problems for your business, from utilities to third party to industry specific, white label and custom developed. Thus the conclusion was nothing revolutionary in that when making your decision about using mobile apps you had to answer a very simple question about what problem you wish to solve and how would an app solve the problem for you.

A year down the line I would like to revisit this question and expand upon the topic as we see a rise in the area of third party apps that specifically focus on mobile transactions, ie payment via mobile phone.

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Are you engaged?

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In this month’s article I would like to ask the question “Are you engaged with your clients?” I think that many salon owners will feel a lot of pressure to be sending out regular emails to clients telling them of news, specials and other information that they hope will lead the clients to return and spend more money with them.

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Ye of little faith

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I have a three boys now. Our four year old is in the stage of learning to tie his shoes. Imagine if my attitude towards him was “oh, my son is just never going to be capable of doing this”. Or when it comes to dinner time I simply let my two year old continue to mash his food into his face rather than teach him to use a spoon or a fork or if I decided that its just too hard to potty train him and I leave him in nappies forever.

Not only would this perpetuate the problem of having children that are not capable of doing things that they really ought to be able to do themselves but it would also send a message to them  (and others around them) that they are somehow inferior to other children and not capable of being taught or held accountable. What a sad scenario this would be.

Then why do owners, managers and administrators continue to treat salon staff in this way?

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Tag ’em and bag ’em

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Tag ’em and bag ’em Imagine you are a marine biologist and you specialize in studying the behavior of great white sharks so that you can learn about them and ensure they are protected from extinction. One part of your job might include tagging great whites so that you could monitor their movement patterns. Imagine […]

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A stitch in time …

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Have you ever had to do anything over again because you didn’t do it properly in the first place? Have you ever had to spend a lot of time cleaning up a mess that could have been avoided if you had just planned better?

Would you consider yourself a good manager? They say that the first function in management is planning. Planning is something I actually find very difficult – I don’t know what this says for my management skills …

Part of the reason I find it difficult is I always feel so busy with all the pressures of work that seem to almost be working against me to prevent me from planning (notice how I’m trying to make excuses). But I think there is some truth in this, life continually throws enough things our way to keep us busy for a number of lifetimes, we therefore have to be very deliberate about planning else it will never happen.

The flip side of why I find planning difficult is because if I do actually make any plans then I have to stick to them, which leads into the second, third and fourth functions of management namely activating your plan, coordinating your plan and finally maintaining your plan. If I don’t plan then I don’t have to do any of these other things and its more difficult to hold me accountable.

Im starting to wonder if this article is for your benefit or mine ..?

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Get them to say Wow!

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Does it matter how great you say your salon is? Or does it matter more how great your clients say it is? It’s a little nauseating to others when we tend to blow our own horns.

CS Lewis, author of The Chronicles of Narnia and many other well know books gives writing advice to a young American fan named Joan Lancaster in June of 1956.

“In writing. Don’t use adjectives which merely tell us how you want us to feel about the thing you are describing. I mean, instead of telling us a thing was “terrible,” describe it so that we’ll be terrified. Don’t say it was “delightful”; make us say “delightful” when we’ve read the description. You see, all those words (horrifying, wonderful, hideous, exquisite) are only like saying to your readers, “Please will you do my job for me.””

The point is that you should not have to tell people how great you are, they should be telling you how great you are because of the great things that you do. The question therefore is how do you get your clients to say great things about your business?

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Crossing Over

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There are two types of people in the world, those that buy hair care products from salons and those that don’t.

It’s interesting for me to speak to some people who by middle class standards are considered to be relatively wealthy and hear that they don’t buy professional hair care products. The idea of spending R250 on a bottle of shampoo or conditioner is quite outrageous (remember these are people with large amounts of disposable income who can afford to take regular overseas holidays with their entire family).

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Wisdom for salon owners

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As we approach the end of 2014 I thought I would take some time to do some looking back, at the year and at things in general. One thing is very clear, many things have changed and are still changing. And Im only talking about my own lifetime, let alone our entire history. But another thing is also evident and that is that with all our technology there are still many things that have not changed.

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When the lights go out …

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What do you do when you have a power failure in the salon? The answer is simple really … follow all the steps in your policy and procedure manual on what to do in case of a power failure. Oh, you don’t have any procedures for a power failure? Well, in that case consider a few of the following points when putting together a power failure procedure.

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To app or not to app?

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I recently counted over 130 apps installed on my iPhone. 130 different programs that I have installed in the past year, since I last upgraded my contract.

I have them grouped according to what they do, for example, there is a folder for apps that relate to reading like Kindle, and other apps for magazines or bibles. I have social apps like Facebook and Twitter in a folder. I have news apps like News 24, BBC, CNN, Aljazeera and EWN grouped together. Now, I’m not sharing this with you to indicate how anal I am about apps, Im sharing it with you to indicate that I have over 130 apps that actually serve a purpose installed on my phone and I tend to get rid of apps that I havent in a while.

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